It’s no wonder that tourists flock here — this humble town is the embodiment of almost every Moroccan cliché. The picturesque medina, set against the dramatic backdrop of the Rif Mountains, is filled with white-washed homes with distinctive, powder-blue accents, and the call to prayer rings out of several mosques around the town in chorus. If you’ve got a few days to relax from the rigors of travel, this is a good place to do it.
Tourism in Chaouen is also driven by its reputation as centre of the marijuana plantations region in North Morocco. Drugs are widespread and somehow tolerated, but touts trying to sell to tourists are also very annoying.